lcome, daughter. [ romney ] i'm mitt romney and i approve this message. >>> state of the art shock absorbers, one-handed steering and a price tag liable to induce sticker shock. the new wave of luxury baby strollers may seem over the top. there's no denying their explosive popularity or the backlash that's resulted. abc's juju chang takes us inside the stroller wars. >> reporter: it boasts one-handed steering, custom babb rick, adjustable seating. a highly engineered performance vehicle and it's a stroller. sticker price up to $1660. but in this battered economy, what explains the hot demand for a luxury baby buggy? the latest model by 4 moms, is a battery operated machine which folds itself automatically. it has the lcd screenta gives the weather and charges your cell phone. price tag $850. which is a bargain compared to the 4,500 sleek kid's custom rocker. of course the kardashian sisters were cruising around with one. >> look at that price tag and say who are these people buying these? >> in the economy there's always a flight to value. do you want to invest in a timeless product? in the